APTA 2024, Macau

Date: July 3-5, 2024

Venue: Galaxy International Convention Center (GICC), Macau

Co-hosting Org.: Macao University of Tourism

Volume 2024, Issue 1

Citation (APA Style)

Name of author(s). (2024). Title of paper. Proceedings of the APTA 2024 Conference, 2024(1), 00-00.

[Example] Duckworth, A. L., Quirk, A., Gallop, R., Hoyle, R. H., Kelly, D. R., & Matthews, M. D. (2024). Cognitive and noncognitive predictors of success. Proceedings of the APTA 2024 Conference, 2024(1), 1-5.

APTA 2024 Conference Proceedings

(Click the title to see the abstract)

“No Worry, Have a Cup of Tea First” Research on the Development Problems and Countermeasures of Macao’s Tea Restaurants in the Post-Epidemic Era

Yifei Huang, Chao Tan -----------------------------------------------------------------------------------------------------------------

Exploring the Factors of Travelers’ Outbound Travel Intentions in the Post COVID-19 Pandemic Era

Haoran Chen, Chen Kuo Pai, Timothy J. Lee, Tianqi Chen -----------------------------------------------------------------------

Exploring Factors Affecting Travel Intentions in the Post-COVID-19

Tianqi Chen, Chen Kuo Pai, Timothy J. Lee, Haoran Chen -----------------------------------------------------------------------

The Effect of Sport Events Visitors’ Experiential Value on the Flow, Attachment, and Behavior Intention

Chen Kuo Pai, Haoran Chen, Kuan Ting Chen, Sangguk Kang -------------------------------------------------------------------

The Spatial-Temporal Characteristics and Influential Factors of Network Attention to Horse Tourism in the Mainland of China

Lihua Huang, Yunhan Wang, Dong Han, Xin Zhang -------------------------------------------------------------------------------

Understanding Guests’ Awareness and Attitudes Towards Sustainable Hotels

Kuan-Huei Lee, Yu Fen Chan, Kilice Jing Ting NG, Eshane Cai Shang Oh, Xin Yi Jacelyn Poh, Guan Ling Esther Yap ---

“Please Stop Disturbing My Imagination” The Impact of Advertisement Intrusiveness in Short-Form Travel Videos on Mental Imagery of Destination and Visit Intention

Han Zhou, Kaige Zhu, Jiao Li, Naoya Ito --------------------------------------------------------------------------------------------

An Investigation on the Influences of Personal Norm on Guests' Electricity Saving Intention and Behavior at Resorts

Van Hao Hoang, Quang Truong Ngo -------------------------------------------------------------------------------------------------

A Study on the Perception and Consumption Behavior of Convenience Store Food

Suah Moon, Gaeun Yeo, Hyeji Seo, Jieun Oh ---------------------------------------------------------------------------------------

The Effects of Training Time Lapse Due to the COVID-19 Pandemic on the Motivation of TESDA Baking Scholars

Genia Encomienda-Balaguer, Shirley Villosillo-Guevarra --------------------------------------------------------------------------

Career Resilience of the Tour Leader: An Exploratory Study

Chih-Hung Wang ------------------------------------------------------------------------------------------------------------------------

Do You Trust Travel Influences? Exploring with Self-Congruity and Functional-Congruity

You-De Dai, Wing-In Wong, Giun-Ting Yeh, Agus Wasita -------------------------------------------------------------------------

The Effect of Multiple Forms of Social Media Usage on Tourists’ Willingness to Pay for Sustainable Agritourism

Chingfang Chen -------------------------------------------------------------------------------------------------------------------------

Exploring the Experience of In-Depth Participants in Anime Convention: Using ChinaJoy as a Case Study

Chao Tan, Yhang Zhang, Yifei Huang ------------------------------------------------------------------------------------------------

Traveling to Learn a Language - What Determines Formal and Informal Language Tourism?

Inês Carvalho, Ana Ramires, Montserrat Iglesias, Alexandria Fidalgo ----------------------------------------------------------

Patterns and Magnitude of Linking the Economic Benefits from Tourism to Local Communities: A Case Study of Chiang Khan Walking Street, Loei Province

Akarapong Untong, Kansinee Guntawongwan --------------------------------------------------------------------------------------

Residents’ Experiences of Touristic Activities and Support for Tourism Development: The Mediating Role of Perceived Tourism Impact

Dai-Duong Pham, Vo-Thanh Tan, Jing Yin, Ji-Hyun Jang, Yeong-Hyeon Hwang ----------------------------------------------

A Study of the Influence of Other Customers on Customers in Real Stores of Japanese Travel Agencies

Tatsuya Kanda, Juhyeok Jang ---------------------------------------------------------------------------------------------------------

The Effects of Tourist Experiential Value on Ski Destination Image and Tourists’ Behavioral Intention: The Moderating Role of 2022 Winter Olympics Games Image

Shubin Yu, Kaige Zhu -------------------------------------------------------------------------------------------------------------------

The Determinants of Information Credibility on MGC Sites: Tourist Perception on Restaurant Websites in Thailand

Songphon Uthaisar, Anita Eves, Xuan Lorna Wang --------------------------------------------------------------------------------

102

Pies in the Taiwanese Countryside—Exploring the Glocalisation Process of Exotic Foods Through the Lifeworlds of Producers

Junyi Zeng, Athena H.N. Mak ---------------------------------------------------------------------------------------------------------

107

Planning for Resilient Community: Functions and Suitability of Home-Sharing for Disaster Relief

Yu-Hua Xu --------------------------------------------------------------------------------------------------------------------------------

112

Implications of Climate Change on Cherry Blossom Viewing and Autumn Foliage Tourism in Tokyo: Evidence from the Holiday Climate Index (HCI)

David Williams ---------------------------------------------------------------------------------------------------------------------------

116

The Impact of Host-Tourist Interaction on Responsible Tourist Behavior: A Case on Macau

Xinnan Lin, Jiaxin Quan, XuanYu Zhu, Jiayu Wu -----------------------------------------------------------------------------------

121

The Effects of Place Attachment and Empathy on Destination Loyalty: Using Place-Oriented and People-Oriented Concepts

Kuo Yang, Sung Hee Ally Park --------------------------------------------------------------------------------------------------------

125

Understanding Chinese Girlfriend Getaways’ Travel Motivation and Travel Preferences: From the Perspective of Feminist and Non-Feminist

Yining Yao, Jiayu Wu, Xiaoxiao Xue, Shiman Deng, Luyuan Wang --------------------------------------------------------------

130

Impacts of High-Speed Trains on International Tourist Arrivals to China

Pairach Piboonrungroj, Yuting Xue ---------------------------------------------------------------------------------------------------

133

Asian Hospitality in the Age of Tourism 4.0

Stephanie M.F. Lee, Aojia Zhang ------------------------------------------------------------------------------------------------------

135

Tourism Destination Marketing After COVID-19: The Impact of Video Type on Digital Native Tourists' Outbound Travel Intentions

Kaige Zhu, Jiao Li, Han Zhou, Juhyeok Jang ----------------------------------------------------------------------------------------

149

Effects of Girlfriend Getaway Tourism on Memorable Tourism Experience, Satisfaction and Well-being

Jiru Zhang, Jose Weng Chou Wong --------------------------------------------------------------------------------------------------

154

Exploring the Factors in Customer Brand Experience Toward a Branded Coffee Chain

Chun-Fang Chiang ----------------------------------------------------------------------------------------------------------------------

157

Tourists’ Intention to Participate in Wellness Tourism: Differences by Health Condition and Health Consciousness

Jiao Li, Han Zhou, Kaige Zhu, Juhyeok Jang ----------------------------------------------------------------------------------------

159

Being Innovative: Does Felt Trust Matter?

Yung-Kuei Huang ------------------------------------------------------------------------------------------------------------------------

163

Exploring Factors Affecting Travel Intentions in the Post-COVID-19

Tianqi Chen, Chen Kuo Pai, Timothy J. Lee, Haoran Chen ------------------------------------------------------------------------

166

Is Travel Healing? Evidence from a Longitudinal Study

Michael T.H. Lai, Emmy Yeung --------------------------------------------------------------------------------------------------------

169

The Relationship Between Gastronomy Experience-Scape and Memorable Gastronomy Tourism Experience for Gastronomy Tourism

Seoyeong Chung, Eunsook Choi, Jiyoung Yoon ------------------------------------------------------------------------------------

173

The Development of a Conceptual Model of Ambassador Behavior in the Cultural Festivals Sector

Ning Kang, Yan Feng -------------------------------------------------------------------------------------------------------------------

179

Leadership Role in Rural Revitalization and Sustainable Tourism

Grace K. S. Ho, Ching Tsu Hsueh -----------------------------------------------------------------------------------------------------

184

Evaluation on the Mascot-Designed of Tourism Destination Image by Using Saussure Semiotics

Chih-Hung Wang, Yu-Chun Yao, Shiu-Hua Wu -------------------------------------------------------------------------------------

188

Influence of Social Media Travel Photos on Future Destination Choice: Mediating Role of Celebrity-Generated Content

Chi Fai Si Tou, Ja Young (Jacey) Choe, Siu-Ian (Amy) So, Rob Law ------------------------------------------------------------

197

Self-Othering of Miao Peoples in Ethnic Tourism

Jianhong Zhou, Johan Edelheim ------------------------------------------------------------------------------------------------------

202

Domestic Spiritual Tourists’ Perceived Experiences and Revisit Behavior Intention: Naga Sacred Sites, Thailand Case Study

Cheewanan Wuttipan, Punnatree Suntisupaporn, Tanida Lakornsri -------------------------------------------------------------

207

Potentials of Food Products from Kerson (Mutingia calabura Linn.) Fruit for Enhancement of Gastronomic Tourism in Roxas City

Lorenzo G. Rojo -------------------------------------------------------------------------------------------------------------------------

212

Understanding the Group Travel Motivation with Non-Family Companions of Middle-Aged Travelers

Huiwen Mai, Jing Liu, Shuo Wang ----------------------------------------------------------------------------------------------------

227

How to Influence Air Travel Intention by Tourism and Air Travel Risk Knowledge in Context of Air Disasters – A Study Based on Knowledge-Attitude-Behavior (KAB) Model

Baoyi Song, Huiying Lin, Yixuan Wang, Xinyu Liu, Xiaofang Li ------------------------------------------------------------------

234

Strengthening Community-Based Tourism in a New Wellness-Based Activity: An Analysis from Supply and Demand Perspectives

Paranee Boonchai, Kamonthip Laoakkha, Chalermkiat Suriyawong, Wiriya Sibunruang, Tanida Lakornsri ----------------

244

Revenge Travel or Travel Avoiding? Chinese Cross-Border Leisure Travel Intentions Post-Pandemic

Lili Zhang, Glenn James McCartney --------------------------------------------------------------------------------------------------

249

Self-Efficacy Toward E-CNY: From Foreign Visitors' Perspectives

Kyouongmin Lee, Jin-young Kim, Sohyun Yoon ------------------------------------------------------------------------------------

254

What Are the Differences in Privacy Thoughts Between Travelers and Locals and How Do They Influence Willingness to Use CBDC?

Kyouongmin Lee, Min-sung Kim, Quixia Chen, Jin-young Kim -------------------------------------------------------------------

258

Social Capital and Affective Organizational Commitment: The Role of Newcomer Adjustment

Qi Yang, Zibin Song, Limei Cao -------------------------------------------------------------------------------------------------------

263

Hospitality Asian-ness and Customer Satisfaction: A Study of Hong Kong Hotels

Jason W. M. Kelly, Aojia Zhang, Xiaolu Hu, Stephanie Man Fung Lee -----------------------------------------------------------

268